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Cooler Master Unveils an Advanced Systems Line-Up at the Cooler Master Electronics Show (CMES) 2023

Cooler Master Unveils Advanced System Line-Up
Be Excellent, Be Different and Be Creative computers signal a new

direction for the company

LOS ANGELES (January 4, 2023) – Cooler Master, the high-performance component and
peripherals brand, today announced its entrance into the market for complete PC Systems. The
new desktop PCs focused on three lines: Be Excellent, Be Different, and Be Creative. The Be
Excellent line features the 2023 Cooler Master CoolingX (code name) and AIOX NUC (code
name): PCs that excel in thermal performance and use powerful CPUs and GPUs. The Be
Different line-up features, the Shark X, Sneaker X, and Mini X, which focus on users expressing
their individuality. The Be Creative line-up boasts the limited-edition Cosmos Infinity 30 th
anniversary PC. This PC pays tribute to the award-winning Cosmos case series and allows users
to fully customize their machine.
Be Excellent
CoolingX is the ultimate PC for gamers or content creators who demand heavy performance
from a compact form factor. CoolingX is fully liquid-cooled, with innovative liquid-cooled side
panels. The side panels act as a large heatsink, complete with a fin design to increase the
surface area. Water channels run along the panel, allowing heat to be carried to the massive
heatsinks for effective dissipation of heat that keeps the system running cool under the
heaviest loads.
For those looking for a lighter compact PC, the AIOX NUC, a system based on Intel’s NUC
platform is the ticket. It features the 12th Gen Intel Core i9 processor cooled by Cooler Master’s
award-winning MasterLiquid Flux edition liquid cooler. This cooler is specially designed for the
AIOX NUC, unleashing the Intel i9 performance without throttling.
Be Different
The Shark X and Sneaker X cater to those with bold tastes. These PC systems are variants of
winners from Cooler Master’s Case Mod World Series. Both systems are packed with
performance that can be upgraded if desired. Both support ITX motherboard form factors, SFX
PSUs and an AIO cooler. For tech enthusiasts, the Sneaker X comes with Cooler Master’s
innovative cooling solution, which allows the AIO cooler’s radiator to be placed at the bottom
of the case without forming bubbles. This placement allows the Sneaker X to fit a 360mm
radiator, so it’s aesthetically pleasing and enables high performance.
Among the new systems, the Mini X may look plain, but it comes with a twist that makes it
perfect for the Be Different lineup. This tiny case is designed so all panels can be swapped, and
when we say all panels, we mean it: from the top to bottom, side to side, and front to back. Not
only are the panels modular, but also the interior is upgradable with ITX form factor
motherboards, SFX PSUs and NVIDIA’s 4000 series or AMD’s 7000 series graphics cards.
Be Creative

The Cosmos Infinity 30th Anniversary limited edition, is a remastered version of the C700M
using premium materials and a Chameleon color scheme matching Cooler Master’s iconic
colors. With only 1,000 pieces available, a commemorative plaque is placed on either side of
the system with the production number to celebrate Cooler Master’s 30 th anniversary.
“We are very excited to enter the market of PC systems,” said Charlie Wu, Director of
Marketing for Advanced Systems at Cooler Master. “With the introduction of an entire line-up
of amazing products, we are showing the industry we have raised the bar of PC innovation.”
Availability:
Cooler Master CoolingX will be available from Q2 2023, and Cooler Master AIOX NUC will be
available in Q3 2023. Cooler Master Shark X, Sneaker X, and Mini X will be available in Q3 2023.
Cooler Master Cosmos Infinity 30th Anniversary Limited Edition is now available on
CMODX.com.
About Cooler Master:
Established in 1992, Cooler Master is a performance PC component and peripherals brand with
a track record for advancing the industry. From the world’s first aluminum PC case to our
pioneering thermal technologies, Cooler Master is committed to breaking technological
boundaries and challenging the status quo. Our focus is to create a community for individuals
who dare to stand out and embrace their inventive identity. Whether new builders use a PC as
medium for self-expression, or hardcore gamers set up their battle stations to pay homage to
their favorite character, we revel in being Wired Different. We are a brand aiming to go above
and beyond by creating cool products for awesome people to build in their own way. More
information is available at www.coolermaster.com and join us on Instagram, Twitter, Discord
and Facebook.

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Louis Rodriguez

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