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Samsung Launches MyBespoke: Customize Your Fridge with Your Own Designs and Photos

Your Story, Your Design – Customize Samsung’s Bespoke Refrigerators with Your Own Artwork and Photos


Samsung is unveiling a new level of customization in home appliances with its first-ever Bespoke refrigerators designed by you, for you. Samsung’s new MyBespoke refrigerator panels inspire you to create a one-of-a-kind design with your own original artwork or favorite photos so you can personalize your living space like never before.

With Samsung’s new MyBespoke custom design panels, you can have your original designs or photos custom printed by Samsung on the French Doors of Bespoke refrigerators. To complement your custom MyBespoke design, you can choose from a variety of bold, bright and neutral Bespoke colors in glossy or metallic finishes – for the lower doors or drawers of the fridge.

“MyBespoke brings a new level of customization to our Bespoke appliance line, inspiring a completely new way to express your creativity,” said Shane Higby, Head of Home Appliance Business, Samsung Electronics America. “Whether it’s a favorite personal photo or a bold print you designed, the possibilities are endless because it’s your one-of-a-kind Bespoke fridge.”

You can design your one-of-a-kind MyBespoke fridge panels with one or both French Doors ($250 per panel) and Samsung will deliver them directly to your home. Create your own design when you purchase a Bespoke refrigerator from Samsung.com, or simply change out your existing Bespoke French Door fridge panels with your custom designed panels.

Samsung’s MyBespoke custom-printed panels will be available later this year on Samsung.com. Sign up here to receive more information.

The new offering builds on the success of Samsung’s expanding Bespoke kitchen appliance and home product lines that can be personalized to create a space that fits your style.

To help inspire creativity, Samsung partnered with three creators to showcase their own MyBespoke designs. Each design reflects their own unique style and aesthetic that transforms their kitchen space.

Dr. Woo

Based in Los Angeles, Dr. Woo is known for his intricate single needle style. He has helped take tattoos from a singular subculture to the heart of pop culture, focusing on blending his work with outside influences and interests in art, music, and fashion.

“I’m drawn to tattoos because the art is about expression, and it’s so deeply personal. I loved this project for the same reason. It’s about stamping something, this time your kitchen, with your own story. And everyone has a unique story to tell.”

Katie Rodgers

Katie Rodgers is a NYC and Santa Fe based visual artist who captures locale-based atmosphere and emotions in abstract form. Her work spans mediums – pastel prints, video, poster prints, phone cases, and more.

“When I left New York and moved to New Mexico, I was inspired by a large Datura plant growing outside my window. The opening of its fragrant trumpet-shaped flowers expressed the simplicity of my new world: the stripping away of my city life and a pared down creative process amid the desert landscape.”

Olive Mannella

Olive Mannella is a popular family content creator known for capturing videos of her dad turning into a dinosaur at any moment every time she says the word “Dadosaur” as well as capturing everyone’s entertaining reactions.

“My family is my home and they mean the world to me. For Father’s Day I wanted to remind my dad of all the memories and laughs we’ve had together as a family.”

 Terms and conditions apply; available later this year on select 2022 Bespoke French Door refrigerator models

 Available exclusively on Samsung.com

 A panel change kit is included with purchase of custom panels; instructions for changing Bespoke refrigerator panels are included in the Samsung Bespoke refrigerator owner’s manual. Samsung.com Bespoke refrigerator customers may also choose to have Samsung Customer Care install new panels.

About the author

Angela Garcia


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